BT STUP U CENTER

BL Studio Associates developed the design and execution of the STUP Project, initiated by Banca Transilvania.

The challenge was to reshape and design the space , which covers an area of 2500 sqm, in a way that meets the demands of the entrepreneur market.
The design concept for Stup is defined by the following priciples: networking, accessibility, esthetics, integrating technology.

The primary objective was to create a dynamic open space, where the young entrepreneurs can document and exchange ideas. A place where they have the possibility to develop their own business,  with handy digital services for financial activities, training and increase the entrepreneur community.

The space is disposed on two levels, initially without interior access between them. To unify the two floors, we created a gap in the reinforced concrete slab to allow the construction of a monumental interior staircase.
It was designed to play a manifold role, serving also as a presentation space, being equipped with an audio/video system that can be configured according to preferences.

Wanting to build a community that’s open and transparent, it was necessary to create a large and versatile space, which allows occasional closed circuit events.

The ground floor includes the reception, the business services support area, the bank agency with 24H self-service, the meeting room, the staircase with gradestands, back-office support offices. A podcast hall was also provided , to promote the services offered both by Banca Transilvania and its entrepreneurs.